Breast Pump Market Share Analysis of The Top Industry Players, Growth Opportunities and Country Level Segments

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There has been an increase in the awareness with respect to the benefits associated to feeding babies with breast milk and the also the use of breast pump in both developed and developing countries. The government also provides support to such initiatives; all these factors drive the growth of the global breast pump market. 
Further, the use of these pumps is recommended by doctors to woman in cases of engorgement, a clinical condition affecting mammary glands due to pressure exerted by storage of breast milk. The device also helps in cases where babies are unable to latch properly or in low milk supply conditions. These factors along with the growing expenditure in healthcare industry are expected to aid the growth of breast pump market size during the period 2017-2023.
The global breast pump market is segmented on the basis of product, technology and end user. On the basis of product, the market is segmented into open collection systems and closed collection systems. The closed collection system is an improved hygiene system but the open system has a larger shield size. On the basis of technology, breast pump market is categorized as electric, battery operated and manual breast pumps. The electric breast pump has a higher efficacy with respect to comfort, as compared to manually operated device. On contrary to it, the manual breast pump is cost effective and has ease of availability. On the basis of end user, the breast pump is categorized into personal use and hospital use. Hospital grade breast pumps are more durable and are used by multiple users and hold the larger share of the breast pump market, and is expected to maintain the trend in forecast period.
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North America held the largest share in the breast pump market, followed by Europe. North America is expected to witness the prominent share during the forecast period due to the larger population of working woman, rising awareness about the advantages of breast feeding, and favorable reimbursement policies. Asia-Pacific is expected to witness the fastest growth during the forecast period with the growth centered at China, Japan, and India. This is attributed to the inclination of these countries towards healthcare industry. Also, the rise in birth rate and the growing woman workforce in these countries will lead the breast pump market.

Philips AVENT in collaboration with Pezy group, enhanced their product portfolio by engineering their new breast pump product. Similarly, Medela Inc., in collaboration with universities, hospitals and research lab to develop their range of breastfeeding products.
In January 2017, Willow pump introduced its mobile, discreet and hands-free willow breast pump that had received USFDA clearance.

The key players in the market include Koninklijke Philips N.V, Pigeon Corporation, Jarden Corporation, Goodbaby International Holdings Ltd., Medela Inc., Ameda Inc., Hygeia Medical Group II, Bailey Medical, Handi-Craft Company, Mayborn Group Limited, Linco Baby Merchandise Works Co., Ltd., Whittlestone Inc., Lansinoh Laboratories, Inc., Energizer Personal Care., Guangzhou Happy Baby Products Ltd.
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